Ford Pinto Case Study

ford Pinto Case Study MGT 216 11/17/2011 Vivek Singhal galore(postnominal) in the corporate world are willing to do whatever it takes to compete in the global market. However, ethical assembly line practices should ever be a top priority. No friendship understands this punter than cut through and the mistakes the company made with the pull in of the interbreeding Pinto. In 1969, Lee Iacocca, president of ford travel Company, convinced chief operating officer Henry hybridization II to be a competition in the pocket-sized elevator simple machine market, thus launching the kin of the intersection Pinto. Typically it took go makers approximately 3.5 years to release an automobile to the public. However, Lee Iacocca felt that this timeframe was unacceptable and Ford could do the Pinto congeal in two years. During the crash test shape it was recognise that the provoke tank caught on fire if rear-ended. However, because en d convergence procedures were overlapping this discovery would cost Ford too practically money to stop production and redesign a safer model. Ford proceeded with the current model, and the Pinto was debut in 1971 (Trevino, 2006, p.116). Evidence of structural defects for the Pinto surfaced.

Because the car passed the tests established by the Federal Motor Vehicle caoutchouc Standard 301, and none of the incident reports fell within Fords scripted criteria, the Pinto was not repayed. Dennis Gioria was the field adjourn coordinator at Ford during this time. Gioria had the opportunity to view first hand a crush Pinto. This image made him re! alize the severity of the issue, and he brought the property to the members of the recall unit. Again, the Pinto did not fall into the scripted criteria so recall members, including Gioria, opted not to issue the recall. Ford knew during the testing phase the terminate tank design was faulty. They tested and discovered possible solutions for the problem. Placing a plastic baffle between the axle and gas tank, a stain plate between the tank and the rear bumper, and a galosh lining in...If you want to get a full essay, lodge it on our website: OrderCustomPaper.com

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