Waze-Analytical Proposition

Strategic Value of Information Technology CRM / Analytics Waze- Analytics propose 1. waze currently gathers the following data on its clients GPS data where exploiters are and when, the exertion learns the substance abusers driving tracks in order to give them the best personalized r protrudee to their destination. 2. We propose to add new data regarding users personal characteristics and consumer preferences. Once the system detects that the user has stopped in a peak of interest shop center, gas station etc. a shortstop questionnaire will pop up.This will include 2-4 questions regarding user characteristics and preferences relevant to circumstantial place. In return to answering the questions user will receive points user who gains a certain number of points will receive an e-coupon as an bonus to cooperate. For example User stop at a specialized shopping center and following questionnaire pops up 1. Gender Female / Male 2. historic period group 18-22 / 23-30 / 30-40 / 40-50 / over 50 3. What stores do you plan to shop at? A list of participating stores in the shopping center 4. A specific question regarding one of the stores chosen by user in Q3.The final lists of questions will, of course, be devised by our marketing specialists. 3. To subscribeher with current user data regarding time and place the additional demographic data and consumer preferences quiet provide businesses with a unique set of valuable marketing information. Waze can collect the information and sell it to different businesses which will analyze it for their specific need. An example of how this data can be useful Paz and their Yellow thingummy stores might take root to purchase consumer data from waze.Then they might find out that at a certain mend between 2 to 4 PM a large amount of mothers of young children consistently stops at the competing Delek gas station across the street. Then Paz will decide to advertise via waze a diapers sale at Yellow at this location du ring these hours, thus attracting the mothers to fill their tanks at Paz and shop at Yellow. This dash waze wins twice first it gets paid for the data that they collect and then they get paid again for the focused advertising through their application.