Situational Influences On Purchasing Behavior :: essays research papers

Running head Situational Influences on grease 1s palms appearanceSituational Influences on Purchasing BehaviorAbstractThere was an investigation in an attempt to view what situational influences affect purchasing behaviors of consumers. Fifty subjects were asked to complete a survey in determining what attributes affect the ending to purchase a product. The heart and soul of purchase was based on three different times of day morning, afternoon, and evening. The effect of purchase was similarly based on whether subjects preferred caffeinated or non-caffeinated keynote depending on the time of day. The subjects were asked to rate their preferences on a 5 token rating scale, whizz being agree and five being disagreed. The results indicated at that place was a relationship between caffeination and usage situation. Situational Influences on Purchasing BehaviorWhy do nation shop? How do situational factors influence the decision to purchase certain items? The act of purchase is affected by numerous factors mood, time pressures, or even a persons list towards shopping. Time kindle be seen, as an important factor because it a lot determines how much effort and search a consumer will put into qualification a purchasing decision. A persons mood can be affected by the degree of pleasure or foreplay that is present in the stores atmosphere. Most people work to base a purchase decision towards a specific origin or even the way an individual may feel at a specific point in time can also play a big role in what we feel corresponding purchasing. These factors may cause one to decide more carefully on a purchase. Marketers like to use segmentation strategies when advertising to let buyers make out their product will meet a specific need one may be looking towards. Overall, many consumers purchase decisions are greatly affected by groups or social settings. The presence of other people around often has a positive influence on ones purchasing behavior. Cons umers look for different product attributes depending on they imply to use their purchase.In an attempt to understand how situational influences affect purchasing behaviors, researchers looked at several different approaches to study consumer behavior. Monroe and Lee (1999) based their research on issues involving the buyers processing of price information. Their assumption concerned how prices influence buyers purchasing behaviors has been that a consumers already know the prices of products that they consider for purchase, but, they are not able to think about the prices of items they had recently purchased. Overall, what consumers can remember may not always be a good indicator of what they already know.