Marketing Defined

The main business objective of companies is to make money. That is easier said than done. The confederation has to determine what products go out be inter flip-flop, where they vow be sold, for what price, and how they will promote it. These decision making processes ar the main knead of food marketing. merchandise involves creating the right mix of product, price, shopping center and promotion. It is the entire scheme that a company uses to make their products meet out from the challenger. It doesn’t matter if you be selling goods or services, marketing decisions argon driven by the needs and wants of the consumer. Therefore, a lot of seek is done to determine what it is that nodes want. This research hatful provide info about the tar fit customer such as their gender, age, income level, and training level. Demographic data desire this stick out be effective in determining price, place, and promotional strategies. For example, Starbuck s would not open a coffee shop in low income areas because it is would be considered besides expensive. In addition, changing laws and attitudes smoke have a lay impact on how companies market their products. For example, with the focus on “ dismissal green”, many companies are modifying their products to be more environmentally friendly or vigor efficient.

When they do this, they also hold this information in their advertising. Also, evenly important is deciding how you will get the product to the consumer. Again, information from marketing research can help with this. I mark a time wh en Levis jeans were publicise regularly on ! video and sold only in major department stores. They are now a sound known brand. And with increase competition, approximately of their products are now sold in Wal-Mart. And why not, Wal-Mart IS the largest retailer. Marketing is a continuous process. Consumer tastes change and the competitive environment can change as well. newfound laws and increasing global competition makes having a marketing...If you want to get a full essay, pitch it on our website: OrderCustomPaper.com

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