Eladio Quinones Professor Tabor EN-103 2 December 2012 dispense miss + Olay get up Magazine pg 21 In the contest industry of make-up; many companies hire advertizers that can employ different techniques to persuade consumers to deal their intersection point. Cover Girl and Olay maintain utilise a compounding of techniques to capture their audiences. In this advertizing apply Ellen DeGeneres they beat used a combination of ethos, condolence and logos. In the ad Ellen is on the left look of the varlet with a white backdrop and by her clothing bleak clothes makes her place upright out. With a big smile and her detainment holding her treetop makes her run into cheerful. Her scarf swing as if the jumper cable is blowing it; gives us the star of a warm wind day. On the right side of the ad with a fateful background and white brass and a colorful cypher of a bottle of Cover Girl and Olay TONE REHAB with curl colorful swirls going slightly the bottle; makes the bottle stand out and capture the ticker of their consumers. By victimisation Ellen DeGeneres the admans have incorporated ethos-Ellen well-known and unequalled comedic reputation and host of the swag winning daytime give tongue to show The Ellen DeGeneres expose along with her stand on add-on causes, animal rights and globose warming to show her humanity and credibility. I also sound off by using Ellen DeGeneres a knowingly open homosexual that usually wears menswear as she is not wearing your usual beautify that most Cover Girl wear. The advertiser is trying to arrival the lesbian audience. Showing Ellen with both gird holding her jacket as the wind blows her scarf away with a spacious smile, expresses to the audience the confidence and emotions that she feels good closely herself. By using Ellen a more realistic and come person than the commonplace Cover Girl; I believe they are using the window affect in this ad therefore the advertiser incorporates pa thos. The advertiser used the logos techni! que by having a picture of the product along with breeding about the product such...If you want to get a respectable essay, order it on our website: OrderCustomPaper.com
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