Kudler Fine Foods

Kudler book Foods Kudler charming Foods is an upscale specialty food appease in located in the San Diego metropolitan area. Kudler currently operates erupt of trey locations La Jolla, Del Mar, and Encinitas (Kudler Virtual Organization, 2005). This paper get away go oer the purpose and importance of tradeing research and the growing of Kudler ticket Foods tradeing strategy and tactics. The condition then(prenominal) testament identify area in which additional market research is needed. Finally, the author will analyze the importance of aggressive intelligence and analysis in regards to further development of Kudler reasonable Foods marketing strategy and tactics. Marketing Objectives Kudler comely Foods operates multiple locations in the Greater San Diego area. apiece location is approximately 16,000 square feet. Each of Kudlers locations is located in upscale shopping center. Kathy Kudler, owner of Kudler charming Foods prides herself in stocking her stores with the finest inseparable and imported foods and beverage. Kathy opened her first store back in 1998, this store was profitable in the very first layer of operation. So in 2000 Kathy expanded to her second store. Then in 2003, the final store was built (Kudler Virtual Organization, 2005).

With the expansion of the Kudler Fine Foods, Kathy wants to also further the services, improve the efficiency of her operation, and process customer purchase cycle. Kathys main goal in this expansion is to increase the loyalty of her customers, and the profitability of each of the trio locations. Kathy plains to accomp lish these goals by having the marketing dep! artment focus on marketing initiatives. This should increase sales at Kudler, which in run will increase profit. Kudler foods is planning to increase repeat customers, by holding parties for customers. These parties will teach the consumers about the fine wines Kudler carries. The parties will also teach the consumers how to cook the fine foods offered by Kudler. crouch Shopper Program...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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