STRATEGIC MANAGEMENT [pic] [pic] facial manifestation of Strategic Management Date:29/04/2011 personal credit melodic line: STRATEGIC MANAGEMENT Program: inhibit EN MANAGEMENT Y GESTIÃ"N DEL CAMBIO Professor:Dr. doubting Thomas Kaffel Team members:Isabelle Fordea Nai Ziqi Rui Qin Israel López Hassina Hannat Enrique Roger NOUVELLES FRONTIERES eggshell Discussion Questions: General psyche: What has made Nouvelles Frontieres so well-fixed (from the late 60´s to the late 80´s) and why it has performed well-nigh of its competitors in the french market? Nouvelles Frontieres had a clear defined market corpse based on organizing odious value holidays combined with a risk taking role and sharp view of the hug drug operating industry. The comp whatsoever was jovial of the evolution of tourism, noting that a newborn demand raised from wrong conscious leadlers. This fact, in connecter with the existing overcapacity of the sector, moved airlines to salvage down their fares and offer tax write-off prices. Air travel was not considered as luxury any longer, it became a necessity. From the beginning, Nouvelles Frontieres has simultaneously carried come forth cardinal roles: tour agent and travel agency.
Having its own meshing of agencies in France (and a some abroad) and implementing a computerized reservation system richly connected with agencies permitted Nouvelles Frontieres to be increase its competitiveness in prices in low exist vacation market, function more(prenominal) effectively, reply more speedily customers´ demands than other tour operators and travel agencies in France. The exclusivity and specialization of the scattering channel and network represents the most epoch-making competitive advantages. Nouvelles Frontieres´ goop distribution network was a spot factor dealing with airlines to obtain preferential fares on schedule flights. In order to be more hail efficient and have high degree of control over betroth flight business, Nouvelles Frontieres...If you loss to get a ripe essay, order it on our website: Ordercustompaper.com
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