Analysis of the recent re-branding of Andersen Consulting as 'Accenture'

The commercializeing problem that Andersen Consulting faced in the need to re-brand later the sunder is to select a ships participation design to bewilder themselves distinctly in the customers minds. The agnomen should corroborate their strategic objectives and side strategy. In services, a company name is its brand, which is a promise to its customers. For Andersen Consulting to re-brand themselves as Accenture, tog up analysis should be performed and merchandiseing mix should be considered. This is a good clear exposition of the problem - puff up done. You could also add that in developing the new name and repositioning the business as a market maker they would also neediness to transfer the brand fairness from their previous brand name. Strengths Andersen Consulting has been the market leader in consulting industry. When re-branding itself, this foretell should be emphasized in the marketing program. There should be a strong structured message that they reposition themselves to be an innovative company, an architect and a market-maker. Why? You need to relieve the logic behind your argument. The company has a clear collective vision and strategy. They should position themselves to variance this objective. Active management helps implement and instruction marketing plans. Management allegiance is also vital in leading success in positioning strategy.

This is an opinion or comment NOT an military rank or assessment of the firm. Staff is of halting quality. This helps to deliver the message to customers of heights service standard, hence, the image of the company. sincere point - indeed in services like consulting the mental faculty ARE the product or service arent they? Weaknesses Strong culture in the company affects staff to lead change. Staff should be intumesce communicated of the change and reason should be given. Im not sure what you take to be by this point. What is the weakness and how... If you take to get a abundant essay, order it on our website: Ordercustompaper.com

If you want to get a full essay, wisit our page: write my paper